Driving City Centre Footfall

Creative campaigns and social media updates to drive footfall and promote our businesses

Central BID understands the need to drive footfall across all areas of central Birmingham to help businesses recover from the impact of Covid-19 and to respond to the significant changes to the city centre offer in recent years.

To support the need for increased visitor numbers the BID delivers relevant and engaging campaigns that promote Birmingham as a great place to visit utilising eye-catching artwork, targeted social media and online promotion.

The BID’s Walking with The Snowman trail took visitors across the city centre

Throughout 2022 a whole range of cultural events and an amazing summer of sport is being enjoyed across Birmingham and the West Midlands when the Birmingham 2022 Commonwealth Games arrive. Central BID continues to work with event organisers to ensure Birmingham is ready to welcome the thousands of extra visitors and the worldwide TV audience that the Games will bring.

With live sites in the city centre and a festival atmosphere Central BID is collaborating with the organisers and neighbouring BIDs to create campaigns and events that will bring the city centre to life in the lead-up and during the Games. The BID is maximising the Games legacy and work will focus on driving footfall and promotion for the months and years after this showpiece event.

Throughout Christmas 2021 the BID brought to Birmingham the stunning Walking with The Snowman sculpture trail to the city centre. The trail, created by Wild in Art, is inspired by Raymond Briggs’ classic The Snowman stories. Families travelled from far and wide to take selfies and support Birmingham Children’s Hospital Charity with donations.

As the city emerges from the Covid-19 pandemic with new transport connections, the Commonwealth Games and vast regeneration and employment projects, the BID will work tirelessly on behalf of its members to ensure they benefit from the exciting years ahead.

A social media update from the city centre BIDs’ joint ‘Cheers to Hospitality’ campaign