Central BID’s Reindeer Trail for Christmas 2026

12 November 2026, 1:00 pm – 6 January 2027, 12:30 pm

Birmingham city centre

,
Rudolph the red nosed reindeer statue

Follow the free Reindeer Trail around Birmingham city centre to discover Santa’s nine reindeer in a joyful Christmas adventure.

Created by Central BID, the family-friendly trail will run throughout the festive season from Thursday November 12 until Wednesday January 6.

It is free, but those who wish to raise money for Birmingham Children’s Hospital Charity can donate via a QR code at each reindeer or on the Christmas in Birmingham trail map, that can be downloaded here.

Central BID’s Reindeer Trail will feature these reindeer at the following locations:

Rudolph – in Selfridges at Bullring

Blitzen – New Street Station

Prancer – Frankfurt Christmas Market at Victoria Square

Dancer – Martineau Place

Comet – Bullring near the Bull

Dasher – Primark in High Street

Cupid – Piccadilly Arcade

Vixen – Great Western Arcade

Donner – Mailbox

Download the 2026 Reindeer Trail map here.