Central BID understands the need to drive footfall across all areas of central Birmingham and family trails have become a popular part of our work.

To support the need for increased visitor numbers, Central BID Birmingham delivers relevant and engaging campaigns that promote Birmingham as a great place to visit utilising eye-catching artwork, targeted social media and online promotion.

Throughout Christmas and Summer high-footfall periods, the BID brings colour and fun to Birmingham with the stunning family-friendly sculpture trails in partnership with Wild in Art.

Trails have included The Snowman and Snowdogs, inspired by Raymond Briggs’ classic The Snowman stories, Brum’s Penguin Parade, We’re Going On A Bear Hunt and Brum’s Christmas Reindeer Trail.

Families travel from far and wide to take selfies and support Birmingham Children’s Hospital Charity with donations.

Central BID has a long history of organising cultural events and trails. To coincide with Birmingham 2022 Commonwealth Games arriving in Birmingham, a whole range of cultural events supported the amazing summer of sport.

Central BID worked with event organisers to ensure Birmingham was ready to welcome the thousands of extra visitors and the worldwide TV audience the Games brought to Birmingham.

Here are some photos of the art trails that Birmingham city centre has enjoyed in recent years thanks to Central BID.