Neverland, an immersive Peter Pan-themed experience with a pirate ship and beloved J M Barrie characters has opened at Birmingham Museum & Art Gallery. It will continue during Christmas into the New Year.

The immersive, colourful experience in Gas Hall in Birmingham city centre takes visitors into the magical story of Peter Pan from today (October 23) and has opened in time for Autumn Half Term.

It runs for the rest of the year until Sunday January 3, 2027, and is set to be one of the vibrant festive attractions during Christmas 2026 in Birmingham. Due to limited capacity, visitors need to book for a timed entry.

Fairy lights, forests and pirate ships have transformed the space into something magical where visitors join Peter Pan, Wendy, Captain Hook, Tinkerbell and the Crocodile for a timeless adventure.

A Birmingham Museum & Art Gallery spokesperson said: “The museum will pay homage to J M Barrie’s legacy, transporting visitors to the fantastical world of Neverland with the space exquisitely decorated to reflect scenes from Peter Pan.

“The creative vision for this transformation is brought to life by Culture Creative, renowned for their expertise in sensitively crafting immersive and memorable experiences in heritage environments, all over the world.”

Fairies and enchantment at Neverland in Gas Hall

Neverland is a charity partnership produced by RG Live (Sony Music Masterworks) and Culture Creative in collaboration with the Great Ormond Street Hospital Charity (GOSH Charity), with £1 from every ticket donated to GOSH.

Tickets can be booked from the Birmingham Museum & Art Gallery website here. They cost various rates according to the date and time of the visit:

Adult: off peak £12, standard £16, peak £19

Adult with infant (0-2 yrs): off peak £12, standard £16, peak £19

Child (age 3 – 16): off peak £8, standard £11, peak £14

Personal Assistant (Carers): free when accompanying the person they support

Neverland is open in Gas Hall from Tuesday to Sunday or Monday to Sunday during the school holidays. It will be closed on Christmas Day. Find Gas Hall in Edmund Street, B3.