Events & Experiences at Selfridges Birmingham

Enjoy an unmissable line-up of events at Selfridges Birmingham. Head down to the Beauty Workshop for expert masterclasses or enjoy one of our extraordinary pop-ups, designed to brighten your day.

Letters to Santa

Sunday 19 November – Monday 4 December

Located on 1, Kids’ & Toyshop

Bring the little ones along to post their Christmas lists to Santa. Don’t forget to include your return address – Santa just might write back.

Musical Entertainment

Saturday 2, 3, 9, 10, 16, 17 December,  12–5pm. Monday 18 – Sunday 24 December, 12–4pm

Menswear on 2

From classic carols to modern favourites, get into the festive mood as our live DJs play Christmas tunes while you shop.

Breakfast with Santa


Saturday 2 & Sunday 3 December, 9am – 10am & 10.30am-11.30am

Saturday 9 & Sunday 10 December, 9am – 10am & 10.30am – 11.30am

Saturday 16 & Sunday 17 December, 9am – 10am & 10.30am – 11.30am

Monday 18 & Tuesday 19 December, 9.30–10.30am

Location in store

San Carlo Fumo on 4

It’s showtime at Selfridges! Join Santa and Mrs Claus for a spectacular Christmas breakfast at San Carlo Fumo filled with treats. Plus, little ones will receive a personalised gift from Santa.  Suitable for children aged 2–10 years, Breakfast with Santa is an experience for the whole family. Tickets cost £35 per person. 

Vex & Kaushal book signing: the Greatest Manifestation Book (is the one written by you)


Tuesday 5 December, 6pm – 8pm

Location in store

Womens, Level 3

Unlock your inner power, create positive change and bring about the life you truly desire. Pick up your pre-launch copy of The Greatest Book (written by you) at Selfridges Birmingham and have it signed in store by authors Vex & Kaushal. Ideal as a Christmas gift or just for you, their newest book includes daily prompts to help you manifest the life you want.

Ticket price includes the cost of a book which will be provided to you on the day. Please note, you will be seen within the timeframe chosen as part of a wider group.


From the authors of The Greatest Self-Help Book (is the one written by you), the Sunday Times bestselling author of Good Vibes, Good Life, Healing is the New High and Closer to Love, Vex King, and social media star, Kaushal – comes this powerful daily journal that will transform your life. This journal will help you to understand what manifestation is, how to set intentions and goals, overcome limiting beliefs, practise daily gratitude, and ultimately, to lead the life you’ve always dreamed of. Each day, you will have the opportunity to speak aloud a powerful affirmation, dig deep with a gratitude prompt, rewrite your ‘manifesto’, work on negative thought patterns that might be holding you back, develop self-awareness of your thoughts and emotions and engage with some interactive activities to aid your journey.

A journal like no other, you can expect to find:

– Manifestation-led activities, exercises and hacks

– Visualization, self-care and positive talk check-ins

– Daily affirmations, prompts and gratitude-led questions

– 30-day check-ins to track personal growth and self-reflect

Isn’t it time you let go of self-doubt, filled your heart with gratitude and cultivated the life you deserve?

Meet Santa and Friends

Saturday 2 & Sunday 3 December 12 – 5pm

Saturday 9 & Sunday 10 December 12 – 5pm

Saturday 16 & Sunday 17 December, 12 – 5pm

Monday 18 – Sunday 24 December, 12 – 4pm

Location in store

Kids’ & Toyshop on 1

It’s showtime at Selfridges! Bring your little ones along to meet the star of the show, Santa, and his trusty elf as they make their annual appearance at Selfridges. Catch them as they roam around the store, spreading Christmas cheer.

The Christmas Spectacle


Friday 8 – Sunday 17 December

6pm weekdays

4pm weekends

Location in store

Atrium, throughout the store

It’s showtime at Selfridges! Join us at Selfridges Birmingham for the ultimate Christmas spectacle aas Santa, his trusty elves, and our festive dancing characters take centre stage, accompanied by confetti cannons and a Christmas choir.