Events & Experiences at Selfridges Birmingham

Enjoy an unmissable line-up of events at Selfridges Birmingham this October. Head down to the Beauty Workshop for expert masterclasses or enjoy one of our extraordinary pop-ups, designed to brighten your day.

Serge De Nimes: Core Charms

Thursday 12h October, 7-9pm.

Mens on Level 2


Join Selfridges and Serge DeNimes founder Oliver Proudlock for an evening of music and cocktails as we celebrate the brand’s latest jewellery launch, CORE CHARMS. A collection that combines timeless elegance with contemporary design. Don’t miss out on this exclusive opportunity to be the first to shop it. Also receive a complimentary charm when you purchase a charm necklace or bracelet.

Guests must be 18 years & over to attend this event.

Beauty Workshop Series

Join Selfridges in store for a series of beauty events this month, including expert masterclasses with some of our favourite brands.

Charlotte Tilbury

Wednesday 25 October, 12pm, 3pm & 6pm

Explore Charlotte Tilbury’s new gift sets and holiday palettes and learn how to create a Halloween beauty look.

Tickets cost £35 and are redeemable on Charlotte Tilbury product.

To book please call 07535835056 or email

Pat McGrath Labs

Thursday 26 October, 2pm

Filled with shades of burnt sienna and sunset rose gold, discover the new Mothership X!: Sunlit Seduction palette. Learn how to create endless autumnal party looks in a masterclass hosted by Pat McGrath Labs’ lead make-up artist. masterclass demonstration held by our lead artist.

Tickets cost £40 and are redeemable on Pat McGrath product.

To book please call 0121 600 6807


Friday 27 October, 3.30pm

Learn how to create a dark, smoky eye just in time for Halloween with NARS’ make-up artists. And you’ll have a chance to explore the brand’s new limited-edition Pure Paradise collection, packed with bronzy shades.

Tickets cost £20 and are redeemable on NARS product.

To book please call 0121 600 6727


Saturday 28 October, 3pm

Get Halloween-ready with M·A·C and learn tips and tricks for achieving a flawless base with one of M·A·C’s make-up artists.

Plus you’ll receive a complimentary deluxe goody bag.

Tickets cost £45 and are redeemable on M·A·C product.

To book please call 01216006826

Ed’s Spooky chef school

Wednesday 31 October, 9.30am & 10am

Ed’s Easy Diner on 1

Price: £12

Keep budding chefs busy over the half-term holidays with our spooky cookery workshop. Dig out the fancy dress and join us to enjoy a morning of making and decorating pancakes in this tasty workshop. Adults get a complimentary tea or filter coffee while the little chefs work their magic, and kids will get to take home a mini chef’s hat and apron once their creations are made.

Meet Cocomelon’s JJ this half-term

Wednesday 1 November, 11–11.30am, 12–12.30pm, 1–1.30pm, 2–2.30pm, 3–3.30pm

This half-term, bring the little ones along to meet JJ from Cocomelon in store.