The annual illuminated extravaganza Birmingham Light Festival, launched on the 12th of February, running over four consecutive nights . The unique partnership event across the city centre, includes financial contributions from all 5 city centre BIDs.
It kicked off in spectacular style with a performance of ‘Forged’ at Bullring. Paying homage to the city’s very own Black Sabbath, accompanied by a huge fire breathing bat and outdoor organ, the performance proved to be very popular with the hundreds of people gathered, and even the downpour of rain didn’t dampen their spirits.
The Central BID funded installation ‘My Heart Belongs in Birmingham’ illuminated the night sky on Lower Temple Street. Beautiful neon hearts adorned one of the prominent trees in the street just outside New Street Station, the perfect backdrop for Valentines weekend.
Continuing the theme of love, giant eyes on Town Hall ‘The Look of Love’ watch over from the historic columns as the silent illuminated disco takes place on Victoria Square.
There are many other beautiful illuminations and attractions across the city centre, in Birmingham Colmore, Jewellery Quarter, Westside and Southside along with Edgbaston Village and the Botanical Gardens.
Support for the Birmingham Light Festival is an important and strategic investment by the BID to be part of such a fabulous event that attracts many thousands of visitors to the city centre over Valentine’s weekend. We aim to build on its success with our partners to make it a popular date on the city’s annual event calendar.
More information on the festival and all of the attractions can be found here