First look as award-winning Sandwich Sandwich opens its first eatery in Birmingham on Thursday October 22 with freebies for the first 500 customers.
The first 500 people through its doors in Temple Street from midday will each receive a free sandwich to celebrate the launch day.
Opening at the former Oyster Club premises in Birmingham city centre, family business Sandwich Sandwich is promising generous portions, creativity and commitment to quality when it comes to its food.
Expect chunky gourmet sandwiches and an array of fillings to satisfy all tastes.
Alongside the new store, Sandwich Sandwich is also launching its corporate catering offering in Birmingham, bringing its signature sandwiches to local businesses, offices and corporate events.
It’s the eighth location for the Bristol brand that has sites across London and Bristol. Inside, customers will find stylish decor ideal for grabbing lunch during work or while on a shopping trip.
Founder Nick Kleiner said: “Opening our first Birmingham store is a hugely proud moment for me and for everyone at Sandwich Sandwich as we’ve poured our hearts into building this family business
“Birmingham is a city with a big appetite and a brilliant food scene, and we can’t wait to be part of it.
“We’re coming with generous sandwiches, bold flavours and a team determined to make its mark in the community. This is a big moment for us, and we’re only getting started.”
Business Partner TJ heralds from the Midlands and added: “The UK’s first Sandwich Sandwich in Birmingham is a real pinch me moment.
“Having grown up in and around the West Midlands, I respect and appreciate the food scene we already have in Birmingham, and I’m honoured to help the team bring this incredible family business to Birmingham and rub shoulders with the very best”
The Birmingham opening comes amid an exciting period of expansion for the brand. Sandwich Sandwich has also recently announced its first international franchise agreement, marking a significant step in taking the brand beyond the UK and introducing its distinctive approach to sandwiches to an international audience.
Find Sandwich Sandwich at 43 Temple Street, Birmingham city centre.