Luxury jeweller Mappin & Webb is returning to Birmingham city centre for the first time in 20 years. Its new 7,500 sq ft showroom will open later this year.
The Watches of Switzerland Group, which owns Mappin & Webb, has signed a 10-year lease at The Burlington on New Street with property company Hortons.
The retailer will expand and redevelop its former Watches of Switzerland showroom and two adjoining units into the new Mappin & Webb offering.
The Group also operates the Goldsmiths showroom and Breitling boutique in Birmingham’s Bullring, further reinforcing its commitment to the city’s luxury retail landscape.
Nina Meeks of Hortons said the signing was a strong signal of confidence in Birmingham’s city centre retail market and aligns with a major milestone for the brand.
“Mappin & Webb’s decision to return to Birmingham with a new showroom reflects the strength of the city’s reputation as a destination for luxury retail,” said Nina.
“As the brand celebrates its 250th anniversary, we’re proud to welcome such an iconic name in British jewellery and watchmaking back to The Burlington and into the heart of the city.”
Lloyd Morgan, Mappin & Webb showroom director said: “We are thrilled to introduce Mappin & Webb to Birmingham, and the Midlands as a whole.
“We are incredibly grateful for the support our clients have shown over the years; we are looking forward to welcoming our clients old and new to our Mappin & Webb showroom in the heart of Birmingham.”
The Watches of Switzerland Group is the UK’s largest luxury watch retailer for brands including Rolex, OMEGA, Cartier, TAG Heuer and Breitling watches.
It operates in the UK and US comprising seven prestigious brands; Watches of Switzerland, Mappin & Webb, Goldsmiths, along with Mayors, Betteridge, Hodinkee and Analog:Shift in America.
Hortons’ Estate Ltd is an independent, Birmingham based, property company with a substantial investment and development portfolio that contains office, industrial, retail and leisure properties located throughout the Midlands.