The new Aston Villa Football Club store opens in the heart of Birmingham this week and here is a first look.
The huge club store in Bullring, neighbouring Selfridges, officially opens to the public on Thursday 22 May at 8am. The first 150 through the door are set to get an exclusive goodie bag.
Crowds are expected to be among the first to shop for claret and blue merchandise from Aston Villa football shirts to bucket hats. It is set to be a haven for Aston Villa fans, which include high profile figures of Prince William, Ozzy Osbourne, Tom Hanks and crime writer Lee Child among their ranks.
The store will sell home, away and third kits along with training wear, lifestyle collections, and exclusive limited-edition releases.
Plus there’s the ‘Aston Works’ area to get shirts and other purchases personalised.
Take a look around the store in our photos below, snapped during a special preview VIP night on Tuesday(20 May).
The huge, stylish Aston Villa FC shop spans 10,000 square feet across a ground and mezzanine floor.
Aston Villa FC’s store also sells adidas sportswear and footwear suitable for running, training and football for men, women and children.
The new Aston Villa Football Club store opens at 8am on Thursday 22 May in Bullring East Mall.