Boots stores in Birmingham city centre have expanded their wellness range with 18 new brands and 300 new lines in time for Summer 2025. It includes Korean beauty products and Tik-Tok favourites.
Here’s a look at some of the beauty and supplements you can now get at the stores in High Street and Bullring.
New exclusive brands in Boots include Tik-Tok favourite Humantra and Selfish. Other brands now on sale in-store include Absolute Collagen, The Nue Co, RUCI, Hair Gain, Smart Strains and Air-Up.
Shoppers can also bag trending brands Ultra-Violette, Beauty of Joseon and Laneige along with premium skincare brands Drunk Elephant and Medicube and Summer fragrances from Dolce & Gabbana to Hugo Boss.
New K-Beauty offerings are in haircare of brands Daeng Gi Meo Ri
and Kundal.
Boots has also launched two new own brand ranges – HABI and Modern Chemistry, which is ingredient-led, science-backed products developed by Boots experts.
Kirstie Thorley-Mitchell, Head of Wellness at Boots, said: “It is such an exciting time for wellness at Boots. Evolving quicker than ever before, we’re seeing huge demand from customers for products to support their health and beauty goals from the inside out.
“All our new wellness products are carefully selected and curated – we’re looking closely at what is trending on social media platforms like TikTok, as well as products that are highly efficacious.
“Alongside these exciting new brands are our new own brands – HABI and Modern Chemistry, which are great examples of where health meets beauty in one holistic brand offering, featuring supplementation alongside skincare.”
Boots stores in Birmingham city centre can be found in Bullring and at 66 High Street.