Rudell The Jewellers in Birmingham city centre is hosting an exclusive motor racing-themed event at its prestigious showroom.
Visitors to the store in New Street on Saturday June 13, between 10am and 4pm, will be treated to an immersive one-day experience for all ages. They can step into the exhilarating world of motorsport while surrounded by the refinement of watches, jewellery and timeless pieces.
Designed to celebrate the spirit of precision engineering and performance that unites fine watchmaking with elite motorsport, the event promises an unforgettable day for families, racing enthusiasts, and luxury lovers alike.
During the day, there will be the chance to compete for exciting prizes on two professional racing simulators installed inside the showroom. One simulator is dedicated to adults and another specially designed for children.
Adults will compete to win bottles of champagne, while younger visitors can race for Lego sets inspired by the world of motorsport.
The event aims to showcase Rudells The Jewellers’ continued passion for delivering excellence in quality service and value – principles that have defined the jeweller since 1938 and are equally reflected in the world of professional motorsport.
The event also continues Rudells’ growing connection with the racing world following the company’s recent sponsorship of rising British karting talent Raef Virdee. The young Birmingham-born racer has already attracted national attention for his remarkable ability behind the wheel at just four years old.
Already exceeding during karting sessions at MPH Karting Academy in Solihull, Raef has impressed coaches and established figures within motorsport with his natural talent and fearless determination.
For Rudells, supporting Raef reflects the jeweller’s long-standing commitment to celebrating emerging talent, ambition, and dedication to excellence.
Speaking previously about the partnership, Jon Weston, Managing Director of Rudell The Jewellers, described Raef as a young talent who embodies passion and ambition, adding that the partnership allows Rudells to support excellence at the earliest stages while looking confidently toward the future.
As motorsport continues to captivate audiences across generations, the event offers a unique opportunity to bring together family entertainment, luxury retail, and interactive experiences under one roof.
Visitors can look forward to an occasion filled with energy, elegance, and unforgettable moments, including seasoned racing fans, aspiring young drivers and those simply enjoying an exciting day in Birmingham city centre.
Guests are encouraged to reserve their place early by contacting Rudell The Jewellers as availability is limited for the exclusive event.