Central BID Birmingham supported the successful art trail, sponsoring popular Cadbully – now revealed as the favourite bull sculpture in the event.
Birmingham Hospice has unveiled the positive effect of its Bulls In The City trail over the summer, saying that there were 185,383 trail visitors, generating a £7.6 million total economic impact for the city.
A total of £241,935 was raised for Birmingham Hospice during the event, created with Wild In Art and sponsored by leading organisations, shops and businesses in Birmingham.
Birmingham enjoyed 61 days of a live, vibrant public art trail, featuring 128 sculptures across 88 locations.
Many were dotted around the city centre including a Cadbury’s themed Cadbully in New Street’s busy shopping street outside Apple store. Birmingham Hospice has now announced that Cadbully was collected 3,136 times on the Hospice trail app and received 222 votes, making it the top voted bull sculpture.
The evaluation report found 97% rated their experience “good” or “excellent,” and 94% said they’d come back for another trail. Media coverage included BBC Midlands Today, ITV Central and the Financial Times.
“Visitors told us they felt prouder of Birmingham, discovered new parts of the city, and enjoyed a free, joyful experience that brought people together,” said a Birmingham Hospice spokesperson.
“This money helps ensure compassionate care for individuals and families across our city.
“It’s helped us reach more people, start more conversations, and support more families facing life-limiting illness.”
Visitors to the city centre followed the trail to find bulls including:
- Bronco Bully sponsored by Drayton Manor Resort, in Great Western Arcade
- Baby Oz, inspired by Ozzy the Bull, sponsored by and based in Selfridges at Bullring
- A Cultral Kick Flip featuring city beauty spots sponsored by Sandwell College in New Street
- Perry The Bull, inspired by Birmingham’s Commonwealth Games, sponsored by United by 2022 in Hill Street
- Heart of Gold, sponsored by Rolls-Royce Control Systems Solihull, in Victoria Square.