Boots has two large beauty halls in Birmingham city centre in Bullring and High Street that have launched exclusive deals and products for Black Friday and Christmas shoppers.
Here’s a look at new offers and what’s trending at Boots in Birmingham.
Savvy shoppers can get discounts of 25% off beauty favourites including for fragrances from Guerlain to Prada, Sol de Janeiro and K-beauty icons like Laneige. There’s also 20% off Clinique products.
There are currently 300 Star Gifts and over 20,000 Black Friday offers available to shoppers over the festive period.
One of the biggest deals is on Boots Showstopper Beauty Box, worth £448 but on sale for £90, containing 26 high-performance favourites including Grown Alchemist, Medicube, Biodance, and Neom.
The Boots Beauty Bauble Stars of The Show containing Laneige, Rituals, OPI, Liz Earle and more is worth £68.40, but on sale for £20.
Beauty Icons are being launched every Friday throughout the Christmas period – all priced at £35 and worth up to £90. They include brands Made By Mitchell OUAI, Kérastase and Laneige.
There’s also over 1,300 fragrances available including 170 new brands for Christmas. Those include Tom Ford Private Blend, Maison Margiela, Chanel Les Eaux, Balmain, Guerlain, Hermès and Prada Les Infusions.
Almost half of the Boots gifting range is £10 or under, with gifts from £1.50 in a city where Boots has reaffirmed its commitment to beauty, completely renovating its Bullring store.
Birmingham beauty bestsellers revealed
In terms of what’s trending in Birmingham, Boots has shared with us its best-sellers in the city centre right now.
BEAUTY – shoppers can’t get enough of La Roche Posay, Beauty of Joseon, The Ordinary, No7, Maybelline, e.l.f. and Givenchy fragrance.
CHRISTMAS SHOPPING – the most popular are Bubble Polar Pair, Ted Baker Blissful Moments, Byoma Star Power Trio and Bubble Silk Season Hydrating Routine.
No7 Skin Discovery Collection and Byoma Universal Starter Kit are also among bestsellers.
New brands and K-beauty at Boots
Boots, which described itself as the UK’s favourite beauty retailer, has added more than 30 new and trending brands this year including SheGlam, Essence and Catrice.
K-Beauty products are at the forefront of its offering with one of these items sold every 15 seconds in Boots.
The company’s range now sells 25 K-beauty brands including newly-launched Axis-Y and MediHeal. Sacheu lipliner is one of the key favourites.
While the most popular beauty skincare gifts in general include Byoma, Bubble, No7, Inkey List, The Ordinary and Sol de Janeiro.
White Fox Beauty has proved the most popular with shoppers to date, especially the younger Gen Z, and is an exclusive to Boots.
Birmingham Boots beauty hall face scanner
In Birmingham Bullring, the Boots store is so focused on skincare that there is a skin scanner for one-to-one consultations.
It does a 180 degree scan of the face to check for blemishes and gives instant results so the team can make suggestions and even refer shoppers to the in-house pharmacist.
“We give dermalogical advice here in Birmingham as it’s not just about covering spots but finding the source and treating it,” said a Boots skincare consultant. “That’s what sets us apart.”
Find Boots stores in Birmingham city centre at 66 High St, Birmingham B4 7TA, and in Bullring on Level 2 near Marks & Spencer.