The Sidemen’s viral food brand SIDES is collaborating with German Doner Kebab(GDK) to offer its award-winning London Jerk Sauce in its restaurants, including in Birmingham city centre.
Manager of the Birmingham GDK in New Street, Muhammad Zeeshan, pictured below, said the cult favourite was already proving popular, since its launch on July 21.
Sides, a UK-based fried chicken restaurant chain, was founded by influential YouTube collective The Sidemen in 2021 and has grown in popularity since.
There’s a limited edition menu and exclusive Boss Box, which is a premium, high ticket meal-for-one bundle made for takeaway and delivery occasions.
It will only be available on the menu for six weeks and offers diners the Sidemen sauce on GDK’s OG Kebab, Loaded Fries and Doner Rice Bowl, Wrap or Box.
The limited-edition collaboration also sees GDK favourites, including its Chicken Doner Spring Rolls and signature sauces, join the SIDES menu, alongside the launch of an exclusive co-branded Boss Box at almost 150 GDK restaurants nationwide.
Earlier in July, GDK achieved a new feat of selling 3million of its popular OG Kebabs in just one week across the UK.
Chris Waters, Chief Marketing Officer at GDK said: “We’re always looking for ways to surprise fans with unexpected flavours and experiences. Partnering with SIDES to bring their iconic London Jerk sauce to our menu is exactly that.
“It’s a collaboration that combines two brands with passionate fanbases, great food and a shared ambition to create something exciting.”
Fiona Richards, Marketing Director at SIDES added: “London Jerk has quickly become one of our most iconic and award-winning flavours, so partnering with GDK to bring it to their menu felt like a natural next step.
“Both brands share a passion for bold flavours, quality ingredients and memorable food experiences. This collaboration gives even more people the opportunity to discover what makes London Jerk so special and discover both brands in a whole new way.”
Available at GDK
- London Jerk OG Kebab
- London Jerk Doner Rice Bowl
- London Jerk Doner Wrap
- London Jerk Loaded Fries
- London Jerk Doner Box with Fries
Available at SIDES
- GDK’s Chicken Doner Spring Rolls, available at SIDES
- GDK’s Signature Sauces (Garlic, Chilli and Original) available at SIDES, served with London Jerk Chicken
Find GDK in Birmingham city centre at 69 New St, Birmingham, B2 4DU.