Birmingham’s lovable reindeer sculptures are back in the city centre for Christmas 2025 – and four have a whole new look.
Rudolph, Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donner and Blitzen were revealed across Birmingham city centre today(Friday, November 14) for Central BID Birmingham’s new festive attraction, Brum’s Christmas Reindeer Trail.
After its popularity last year, the trail returns and once again helps raise money and awareness for Birmingham Children’s Hospital Charity.
Families and other visitors to Birmingham can follow Brum’s Christmas Reindeer Trail, created with art trail experts Wild In Art, until Tuesday January 6.
Four of the reindeer have been refreshed with new designs. There is now even a Roy Wood I Wish It Could Be Christmas Every Day theme, along with a reindeer decorated with Christmas trees, another featuring a snowman with twinkling lights and a cheeky faced reindeer bursting from gift wrap.
The picture-perfect sculptures – ideal for festive selfies – are spread out across the city centre including at Mailbox, Frankfurt Christmas Market, Great Western Arcade and inside the world’s biggest Primark in High Street.
The online trail map is shown below and can be downloaded here. Similar to last year, the reindeer trail includes a hunt to solve the hidden word.
There are also paper maps available from each reindeer and at selected hotels and stores around the city centre. A different letter can be found on each reindeer that spells out a new festive solution.
Rudolph with his bright red nose, glistening from 5,000 sparkling beads, is back and has returned to his favourite spot at Selfridges in Bullring, just steps from Medicine Bakery cafe and our Paddington Bear Bench.
Others can be found at New Street Station concourse, in Burlington Arcade, near the Bull at Bullring and in Grand Central.
Remember you can do Brum’s Christmas Reindeer Trail until January 6.
Download Brum’s Christmas Reindeer Trail map here.
While you’re seeking out Birmingham’s beloved nine reindeer, why not also take in these family friendly sites:
Paddington Bear Bench
Wish Paddington Bear a ‘Merry Christmas’. Everyone’s favourite bear from Peru is waiting with his marmalade sandwich for you to join him for a selfie inside Selfridges at Bullring, next to Medicine Bakery cafe.
Perch on the Paddington Bear Bench to get up close to the icon or get a memorable photo to treasure.
Life-size Lego Noddy Holder in HMV
‘It’s Chriiiiiiistmas!’ so it must be the perfect time to see Central BID’s life-size Noddy Holder made from Lego.
It took 43,000 bricks to make the recreation of the Slade frontman, famous for his Christmas hit Merry Xmas Everybody.
Find the festive rock’n’roll attraction inside the HMV store in Bullring for Christmas 2025.